How to Sell Sex Toys Online(2024): Start Your Sex Toy Website

Maloney Graham
25 min readJul 11, 2022
How to sell sex toys online — Featured image
Selling sex toys online can be a profitable business venture, but it takes more than just putting products up for sale. Discover the steps to success with our guide on how to sell sex toys online.

If you’re someone who has been looking for ideas to make money in the adult industry, then you have come to the right place. In this article, we will present an outlook on how to sell sex toys, which is a great option to get into the adult industry.

As you probably would know, the adult industry is one of the most lucrative and profitable industries in the world. It presents a plethora of opportunities in various verticals like live camming, porn production, selling sex toys, and many more. The adult industry has been on the rise year after year, and the growth trend will keep going higher in the coming years.

With sex toys becoming more popular day by day, your thought to enter the sex toy market has come just at the right time. And this article is everything you’re going to need to start your sex toy business and sell adult sex toys and accessories online.

Best Software to Start Your Adult eCommerce Store — xMarketplace

We’ve covered everything here, right from the different types of sex toys, steps to start selling sex toys online, and other vital information. That said, let’s get started with the article.

What makes the sex toy industry evergreen?

The adult industry has been through its share of ups and downs, but one section which has seen only growth over the years is selling sex toys. Even during the pandemic, when the adult industry, especially porn, took a hit, the sex toys market saw a huge growth in terms of revenue.

The fact that people have opened up to experimenting more in their bedrooms has led to the rise of the sex toy business. In 2011, the global sex toys market was valued at USD 30.48 billion and is expected to grow at 8.4% CAGR by 2030. This shows the immense potential of selling sex toys business and makes it an evergreen business.

Along with that, here are more interesting statistics that tell you why you need to start an online sex toy business,

  • The global sex toy market size is estimated to reach a massive $95.3 billion by 2033.
  • Women are responsible for 69% of the sale of sex products globally.
  • One of the most popular adult sex toys in the market is Dildo, accounting for 25% of the worldwide sex toy market.
  • When compared to straight people, Lesbian, Gay and Bi people spend 13.4% more on adult sex toys.
  • In the year 2020 alone, sex toys were sold in the US for approximately $7.1 billion, which accounts for 28.92% of global sex toy sales.

Massive numbers, right? It’s only after the 2020s there has been a massive spike in the sex toy industry. So, even if you start selling sex toys online now, you’ll become a major player by 2033 — a part of the $93.5 billion industry.💰

Important things to keep in mind before selling sex toys online

Before you start on your journey of selling sex toys, there are a few important points that you need to consider. Like any other business, selling sex toys business also needs research and guidelines to be followed. Because the last thing you need is a roadblock when you’re all set to sell sex toys online.

1. Is it legal to sell sex toys?

In a phrase, yes. Selling sex toys online is legal.

However, it is very important to check in your area of operation if selling sex toys is legal or not. It can vary from country to country, so it is better to check it once before you get into any legal trouble. You can hire a lawyer to get a better understanding of the legalities of starting an online sex toy store.

PRO TIP — While most of the states in the US allow the sale of sex toys, few states like Alabama criminalize selling sex toys. Also, it is important that you do not use photos of models without their concern and make sure that you comply with email marketing laws. For example, you cannot reach out to people in Europe without their concern — you’ll end up being sued!

2. How to choose a niche to sell sex toys?

Before you start selling sex toys, it is advised to choose a niche for your brand. Choosing a niche helps you distinguish your brand and product in the market and also builds a loyal user base for your business. Choose the type of products you’ll like to sell, the theme of your sex store, etc., to define a niche for your sex toy business.

To do this more effectively, conduct quick competitor research and consider market data. Keep an eye on what products sell the most for your competitors and what consumers are searching for on the web. Tools like SimilarWeb can give you great insights into this part.

Once you identify what is trending and what has been in demand for a long period of time, you can then take a call on what your niche is going to be, the theme of your sex toy store, etc — we’ve talked more about building a brand and a unique voice in the later sections of the article.

3. How to pack sex toys for shipping?

Discreet packing of sex toys is very important to keep your customers’ privacy intact. Even in states where selling adult toys are allowed, there may be regulations against the display of adult products. So it is a must to discreetly pack sex toys when you’re shipping them to your customers.

Packing sex toys from an adult eCommerce store

4. Guidelines for design and material of sex toys

Did you know that sex toys can be manufactured using different materials like glass, silicone, stainless steel and sometimes even wood?

But, as your sex products come in contact with private areas, it is necessary to make sure that the material and the design of your sex toys aren’t harmful to the users in any way. There is an ISO guideline for safety standards of sex toys that you should abide by if you’re planning to sell sex toys.

This is quite important to look into because using certain materials like phthalate plasticizers can cause health issues like breast cancer, decreased fertility and more in the long run.

Different ways of how to sell sex toys

There are various ways through which you can get into the selling sex toys business. Your choice of business model will depend on how much time and money you want to invest into this business. Let’s go through the ways in which you can sell adult toys.

1. Creating your own sex toys and brand

You can choose to make your own sex toys but remember this will take time, money, and proper research to yield desired results. You will have control over everything, right from procuring raw materials to make sex toys to designing and marketing the products and your brand.

Making your own sex toys has advantages like you get full control over your business, and you can make unique sex toys that are not available anywhere else. Meanwhile, other than the shortcoming of huge time and money investment required, you can find it difficult to scale in the future.

2. Outsource manufacturing of sex toys

This business model allows you to focus on just the designing and marketing of sex toys while the manufacturing can be outsourced to factories across the world. The biggest challenge in this model is to find trusted manufacturers and get them aligned with your thought process.

You can run a profitable adult toy business by focusing on designing new products and marketing the products to reach the audience. Although you have less control over the manufacturing of sex toys, if you manage to find an experienced and trusted manufacturer, then you can easily manage this business model.

To get a better understanding, visit their manufacturing plant, look for safety regulations and dig for client portfolios. This can help you know who you are partnering up with to sell sex toys online.

3. Resell and dropship sex toys

This is the most relaxed business model for selling adult toys. You can either choose to resell sex toys where you buy sex toys in bulk from manufacturers and resell and ship it from your store or inventory. Or you can go for dropshipping where you don’t need an inventory; you can just dropship sex toys through your website while the inventory and shipping are managed by the dropshipper.

If you’re looking to earn a passive income by selling sex toys, then this business model is perfect for you. No need for any inventory or shipping; you can just maintain a website and display products from various dropshippers for people to buy.

PRO TIP — If you’re looking for a hassle-free sex toy business, then dropshipping is your best option using readymade solutions like xMarketplace by Adent.io. Because there’s absolutely no need for a storage space and even the shipping process will be executed by the dropshippers themselves. The best part is the budget required for the dropshipping model is very low.

4. How much can you make selling sex toys online?

Excited to know this info, aren’t you?

The popular sex toy business Lovehoney, in 2021, made approximately $139,000 million in revenue and Babeland, another popular sex toy store, has grown into a $10 million per year business.

So, if you ask us can you too make that much by selling sex toys online, the answer is yes, you can! But, behind the scenes, it needs a lot of sheer effort, consistency and dedication. Promoting your sex toys constantly and taking care of customer support needs to be your top priority.

But realistically, once you have started your sex toy store and are in the nascent stage of your marketing, you can easily make $1000 to $5000 per month. Once when you get enough visibility, this can easily go up to $10,000.

5. How much does it cost to start a sex toy business?

Since we were talking about how much can you make out of your sex toy store, we thought to cover the sex toy business starting cost as well!

So, there are major two ways you can create your online sex toy store. The first method is building a sex toy store from scratch, which requires a lot of development time, resources, effort and money. As for the timeline, you’ll be looking at a 1–2 months development time and can cost you more than $30,000-$40,000 easily.

The second option is to use adult, white-label eCommerce scripts that come with all the features you need to start a sex toy store online. This method requires only a quick installation, slight customizations and you’re all set to start selling sex toys online. It takes only two weeks and costs you 10x lesser than the above method.

There’s also a third option where you use SaaS platforms like Shopify, but these are not feasible due to the monthly costs incurred.

Now that we’ve covered the important things you need to know before you sell sex toys online, let’s look at the different types of adult sex toys you can sell.

Types of sex toys to start your sex toy business

Sex toys come in a lot of varieties and shapes. Depending on your target audience and your niche, you can choose what type of sex toys you would want to sell. Here are a few categories to make your choice easier.

1. Pleasure stimulating sex toys

Any sex toy that stimulates the sexual pleasure of a human can be considered under this category. Sex toys like dildos, vibrators, butt plugs, anal beads, penis rings, etc., come under pleasure stimulating sex toys.

Vibrating cock ring — Example for pleasure stimulating sex toy
Image Source: Lovense

Stimulating sex toys can include anything as simple as a dildo to something as complex as penis pumps. People who treat sex as an art rather than an act are most interested in such sex toys that intensify pleasure during orgasms.

2. Pleasure-enhancing sex toys

Sexual experience enhancers are usually what comes in the fantasy world of humans. These sex toys enhance the overall sexual experience of users and take them into their fantasy world, giving them immense pleasure.

Some of the sex toys that enhance sexual experiences are handcuffs, feather ticklers, Mouth gags, roleplay costumes, etc. Any sex toy that can fulfill a user’s fantasy can be termed as a pleasure-enhancing sex toy.

Feather ticklers — Example for Pleasure-enhancing sex toys

3. Sex accessories

Sex accessories are sex toys that are considered to be mandatory in most sexual acts. Products like flavored condoms, lubricants, silicone tubes, toy cleaners, etc., are considered accessories to enhance sexual pleasure.

Sex accessories are the most popular sex toys as everyone needs these in their sexual acts. So if you want a sex toy business where there the demand is high, then selling sex accessories can work well for you.

Apart from this, you can also sell sexual wellness products like enhancers, spray gels, health supplements, etc. And clothing in the form of lingerie can also be sold in your sex toy store.

So far, we’ve covered why you should start selling sex toys, important things you should know to sell sex toys online, the types of adult sex toys and the different types of sex toy business models.

Now, let’s look at how to sell sex toys online.

How to Sell Sex Toys Online?

So, the adult toys industry has been booming lately. All the big sex toy brands are now selling online to reach more people. And it’s the perfect time for you to get in on the action too!

If you’re thinking about opening your own online sex toy store and want to establish your brand online, I’ve got some tips for you! Let’s check them out and get you started selling sex toys online.

Step 1: Know your target audience

First things first, you gotta know who you’re selling your sex toys to! Whether it’s for guys, gals, couples, or whoever, you need to figure out your user base. You could even offer adult toy products for every possible gender — men, women and transgender — under your brand.

By knowing your audience, you can run marketing campaigns that speak to their needs and wants. If your sex toys use raw materials from a particular area, such as natural ingredients, you could target customers from that location.

And don’t forget to gather customer info to discover what they really want. That way, you can create a personalized product that people will love and make some serious cash.

Step 2: Create a business plan

Starting a sex toy business involves significant investment in product development. Therefore, it is crucial to begin with a comprehensive business plan that covers every aspect of the venture, from determining the objectives of the business to devising a strategy to achieve them.

An ideal business plan for a sex toy business should include the following elements:

  • A catchy name for your online sex toy store, along with details about the founder(s).
  • Thorough market research to identify your target customers.
  • A plan for executing the sex toy business, covering areas such as operations, management, and accessibility.
  • Marketing and sales plan to reach your customers and generate revenue.
  • A detailed financial analysis, including cost, investment, income, and revenue projections.
  • Risk analysis to identify potential challenges and mitigate them.
  • A plan to secure funding to support the sex toy business operations.

Step 3: Identify your USP

Knowing your USP (Unique Selling Proposition) is crucial for building your sex toy brand. Your USP is what makes your adult toy products stand out from the competition. It could be anything — a unique range of colors, affordable prices, or exceptional quality. Emphasize the USP of your sex toy products to attract more customers.

There are countless sex toy brands out there, so it’s important to make sure your products stand out. Choose a catchy slogan and brand vision and display them on all of your online platforms.

If you’re a small business owner, ask yourself these questions before launching your online sex toy store:

- Do your products solve common sexual health problems?

- Are your products affordable for everyone?

- Can your products be used for a long time?

Asking these questions will help you identify your sex toys’ USP and target audience.

Step 4: Focus on the most searched sex toys

If you’re looking to boost sales of your sex toys, it’s important to keep up with the latest trends in sexual health. Fortunately, there are a variety of free tools and software available that can help you identify the most popular sex toy-related keywords and search terms, like Semrush and Ahrefs.

By incorporating these keywords in your product descriptions and details, you can attract more potential customers and increase your online visibility.

If you’re not confident in your ability to optimize your content for search engines, you can always hire an SEO expert to help you stay on top of the latest trends and ensure that your website appears at the top of search results.

By leveraging the power of technology in the right way, you can significantly improve your chances of success in the highly competitive world of sex toys.

Step 5: Branding and labeling your sex toys

It’s really important to come up with a catchy brand name. Also, the way you package your sex toys matters a lot as it can attract customers. If you choose cheap packaging, you’ll end up paying more in the long run. The reason is that cheap packaging can cause damage to your products during shipping, and it may not appeal to everyone.

When it comes to your own sex toys line, make sure to add a professional touch to your branding and labels. It’s best to use an original brand name, design, slogan, and packaging design.

New sex toy business owners can start with white-labeled products that a third-party manufacturer makes. This can be an easy option, as you only need to work on branding and packaging.

However, it won’t help you build your brand’s reputation. It’s a good idea to use white-labeled sex toy products initially and then move to manufacturing your own sex toys once you start earning enough.

Step 6: Create your online sex toy store

Selling sex toys online can be a lucrative business, but to do so successfully, you need to have a seamless eCommerce website.

While creating a website from scratch can be a long and costly process, there is an alternative approach that can significantly reduce the time and money required to build your online toy store.

Let me introduce you to xMarketplace by Adent.io. xMarketplace is a readymade adult eCommerce script that helps you build a live website within a few hours. It also comes integrated with a wholesale dropshipping API, giving you instant access to 20,000+ adult products.

You can also add your own products to your website and sell them on xMarketplace. If you want to run a hassle-free sex toys online business without an inventory, then xMarketplace is the best option that you’ll find in the market.

Here are some features of xMarketplace that make it the best.

  • International dropshipper API: xMarketplace comes loaded with 20,000+ sex toy products, helping you kickstart your business without the need for an inventory. The integrated sex toy dropshippers on xMarketplace are Inventory Source & Sex Toy Club.
  • Product import: xMarketplace also gives you the option to import your products and sell them on your website. You can update the pricing of products, add or delete products in the inventory, and much more through hassle-free inventory management.
  • Integrated payment gateways: The script comes integrated with adult-friendly payment gateways like Verotel and NMI. These payment gateways make handling transactions easier and make the user experience smooth on your website.
  • Robust admin panel: You get a dedicated admin dashboard on xMarketplace, through which managing the website becomes very easy and convenient. You not only get to make changes on your website but also can manage the products and payments easily through the robust admin panel.

This is another reason why you should choose xMarketplace for starting an adult toy business. Unlike Shopify, you don’t have a monthly recurring fee here. It’s a one-time payment for purchasing the script and installation.

Once you’re done setting up the website, it’s all done — you don’t have to pay anything.

#1 Testimonial

#2 Testimonial

#3 Testimonial

Step 7: Invest in logistics

Delivering from door to door can give a personal touch to your customers. As a new sex toy entrepreneur, it can be tough to own a logistics department. To provide doorstep delivery, you can partner with some of the top logistics firms in your area. This will help you cut down on logistics costs.

If you want to win the trust of your customers, invest in customer support and reverse logistics. Adding a return policy to your products will make the customers feel more secure while buying. With the help of a reliable logistics partner, you can sell sex toys online and ensure timely delivery.

By now, you have grasped the streamlined process of selling sex toys online by now. However, you may have some doubts regarding setting up your online store. But you needn’t worry, I will address all your concerns in the next section.

How to create a sex toy website using xMarketplace by Adent.io?

It doesn’t matter if you plan to have a physical sex toys store or an online sex toy business, in either case, you’ll need to have a website to showcase, sell, and promote your brand. Your sex toys website will be the face of your brand, and you need to make sure to put on your best face.

As we said already, to build a website from scratch, you’ll need to invest time and money. You’ll need to hire a team to write the codes, design the website, and do other technical stuff to create your website. All this does take a good amount of investment and takes time too.

So, we’ll be seeing how to build your website using xMarketplace. Here’s a quick step-by-step overview of the same.

Step 1: Choosing a domain name

Step 1 and step 2 are the fundamentals of your online sex toy store. You need to choose a domain name and hosting services first to go forward and continue building a website.

While choosing a domain name, it’s important that you make a choice that resonates with the nature of your business. Betty’s Toy Box, in a way, reveals that it’s a sex toy business and the same goes for Emojibator. So, check out your competitor websites, get inspired and choose a name that gives pleasure just by reading!😉

Step 2: Choosing hosting services for your sex toy store

Now that you have chosen a domain name, the next step is choosing a hosting service. Popular options that immediately come to your mind would be Hostinger, Hostgator, Go Daddy, etc.

But there’s a catch. Since you’re starting a website with the adult niche, it’s safe to choose hosting services that support adult websites. M3Server would be an ideal option to go ahead with.

Step 3: Buy xMarketplace adult eCommerce website script

The third step is to purchase xMarketplace and install the script on your server. The best part is, when you purchase xMarketplace, you get a free domain for 1 year and there are some discounts on M3Server’s hosting services too.

Step 4: Importing products to your inventory

Once done, it’s time you import adult sex toys to your inventory. The built-in dropshippers, as we already said, have more than 20,000 sex toy products to choose from.

Based on your niche and what you’ve decided to sell, you can import products and display them on your inventory.

Step 5: Working on the payment gateways

The last thing you need to do is, make sure the payment options are enabled. xMarketplace comes built-in with Verotel, Apple Pay and Google Pay options. You can choose what works best and go enable it for transactions on your sex toy store.

Pro Tip: It’s always good to have multiple payment options for users. Because one doesn’t work for all and multiple payment options mean a better customer experience.

By executing the last step mentioned above, you are business ready — you have a website to sell sex toys online and all the behind-the-scenes work has been taken care of. But how do sales happen? It’s when people know you exist and for that, you need to market your sex toys.

Let’s look at how to do it like a PRO!

How to market your sex toys website to get customers and increase sales?

Marketing your brand and business is very important for the success of your adult toy business. When it comes to marketing adult products, you have to take some precautions and do proper research before you market your products.

But you can always refer to your competitors and take their lead on how things have to be done. In this section, we have come up with 10 ways how you can promote your online sex toy business and drive sales.

1. Regularly post content on your website

Content plays a big part in marketing your website to the audience. Well-written and informational blogs related to the sex toys industry, both on your website and on other websites, help in building trust and authority for your website. Even the content on your website needs to be keyword rich with keywords related to the adult toys business.

If you do not have ideas on what you should be writing blogs about, your competitors can help you out!

Here’s an example for you!

The popular sex toy business Emojibator has a blog named Pleasureu University with some amazing sexual wellness and pleasure tips. Such kinds of blogs can immediately drive traffic and put you in the good books of your audience. Plus, blogs are a great way to advertise your adult sex toy products — it’s a win-win!

2. Do not overlook SEO

Optimizing your website for a better ranking on search engines is an effective way to market your business. When people search for keywords related to your business, then if you’ve done the SEO right on your website, then it will show up higher on the search results, thus promoting your website.

When it comes to optimization, the key practices to remember are On-page SEO practices, making your website mobile responsive and ensuring high load speeds on your website. Other important SEO practices include generating quality backlinks for your website and keeping the spam score low.

If you’re new to this, there are tons of resources on the web to help you out. Hubspot and Backlinko are ideal places to get started.

3. Affiliate marketing

Affiliate marketing for the sex toys business can be done by asking other websites or blogs to promote your platform. Whenever a user comes to your website redirected from your affiliate partner’s website and makes a purchase of a sex toy on your website, then you pay a pre-decided commission to the affiliate.

Lovense affiliate program

Affiliate marketing is something you shouldn’t be missing out on because the entire marketing efforts are taken care of by the affiliates — they drive sales for your website and in return, you reward them with a percentage of the sale. It’s a very good deal, especially if you cannot invest a lot in marketing and spend time.

A bunch of affiliates working for your sex toy business can skyrocket the revenue.

3. Paid ads

You can buy ad space on popular adult websites like PornHub, and promote your sex toys business on them. You can also run ads on Google, but you’ll have to follow their guidelines and not be direct in your messaging for your sex toys ads. Read the guidelines for sexual content on social media platforms before publishing your ads on them.

Google policy for selling sex toys
Google’s policy for selling sex toys

NOTE — Check platform guidelines for adult content before posting your ads, or you could be banned.

To get guided insights, you can use SimilarWeb and find our where your competitors are running ads. All you have to do is, just follow their lead!

4. Email marketing

Email marketing is a great way to promote your sex toy business and products. You can send out regular emails to your user database with promotional offers, or new product launch newsletter, and such. Compose your emails in such a way that users get lured to reading them rather than marking them as spam.

Here’s a good email marketing example from We-Vibe.

6. Influencer Marketing

This is similar to affiliate marketing but more like a one-time process. Influencers are people who have a high following and they endorse products to their followers. This can lead a significant amount of their followers to check out your business and they’ll likely end up buying your products.

Since you’re running a sex toy business, collaborating with pornstars or adult models will drive relevant traffic for your store.

In the long run, if you’re finding an influencer to be promising, you can make them your brand ambassador — the face of your brand.

7. Introduce a referral program

Referral programs are one of the most underrated ways to drive sales for any business. Speaking from a sex toy business perspective, here’s what you should do.

  • Introduce a referral program that benefits both the referrer (your existing customer) and the referral (the new customer).
  • The majority of the reward should go to the referrer as this keeps them motivated — this can be in the form of loyalty/reward points which can be redeemed for their next purchase.
  • As for the referrals, you can give them a welcome coupon or flat 50% off on their first order.

Such a referral program can make wonders for your sales figures. But make sure your profit margins don’t deplete because of this!

8. Use social media platforms to promote your website

Though we’ve mentioned this at number eight, this is one of the most important ways to promote your sex toy business.

Social media platforms are free sources to market your products and drive sales. You can communicate with your audience about new product launches, seasonal sales, end-of-year offers and more.

In fact, most of the popular sex toy businesses and adult sex toy stores have a presence on social media platforms.

Here’s the Twitter profile of Emojibator.

And the Instagram profile of Betty’s Toy Box.

Similarly, you should also have a presence on multiple social media platforms.

9. Feature in niche-related magazines

This is again, one of the best ways to promote your sex toy products and drive sales. Online magazines have their own audience. And most of them stay away from social media. To target these types of audiences, you can partner up with these digital sexual wellness magazines (offline is also preferable) and ask them to promote your products in relevant places.

To find relevant magazines/websites, here’s a quick trick. Head to Google, search “sexual wellness” or “sexual wellness products” click the “News” tab.

Here are the results,

You can browse them, find which one is more relevant for your business and then get in touch!

10. Building a brand and a unique voice

We saved the best one for the last. One key thing needed for a business to be successful and thrive in the long run is what you stand for and the perception people have of them.

The perception is what you instill in their minds and you make that happen with the help of branding.

For example,

  • We believe Emojibator is more of a fun-loving and casual sex toy business — they use vibrant colors for their sex toys and most of them are in the shape of fruits (to be discreet for one reason).
  • Jimmy Jane advertises itself as a luxury sexual wellness brand and their target audience is mostly people who spend lavishly.
  • Another popular online sex toy store Unbound is all about empowering women and their sexual health.

This is how these brands portray themselves and like to be remembered while driving a similar kind of audience and making them their loyal customers.

Similarly, your sex toy business should also have a clear message — work on that!

So, those are the 10 ways how you can promote your sex toy business and drive sales. With that, we’re coming to an end!

Selling Sex Toys Online: 5 Challenges to Overcome

Here are a few hurdles you may come across when you start selling sex toys online. Knowing these beforehand will give you sufficient time to plan a countermeasure.

1. High Competition

Challenge: It’s tough to sell sex toys online these days because of all the competition. Plus, there are tons of sex toy influencers on social media promoting products left and right, making it an even more crowded market.

Solution: To stand out and succeed, online adult toy sellers need to come up with a unique brand identity and offer products that are different from what everyone else is selling.

You can do this by running smart marketing campaigns, partnering with influencers, and finding ways to make the customer experience better.

2. Customer Loyalty

Challenge: Loyalty isn’t easy to come by these days. People are always looking to try something new or better than what they’ve tried before, and sex toys are no exception to this. Plus, there are so many online options that it’s hard to stick to just one.

Solution: If you’re a sex toy seller, you can build a loyal following by creating fun and informative content, like tutorials, reviews, and user-generated stuff. This way, your customers will feel like they’re part of a community and will be more likely to come back to you.

3. Omnichannel Marketing

Challenge: Selling adult toys online is not easy. Because these days, people check out a sex toy brand from at least 6 different sources before buying anything.

Solution: To successfully sell sex toys, you need to up your social media game, make sure your website is easily found through search engines, send emails to your customers, and run ads.

You also need to communicate with your customers in a way that makes them want to buy from you. All of this together will make for a great experience for anyone who wants to buy sex toys online.

4. Retaining Customers

Challenge: So, here’s the thing. Lots of folks try out different sex toy products before they find the one that works best for them. That’s why the sex toy industry has a low retention rate.

But you know what? Customers who come back and buy again are worth way more than those who just try something once. And it’s five times cheaper to keep a customer than find a new one.

Solution: So, how do we keep those customers coming back? It’s not just about having great products — it’s about giving them top-notch service and making sure they have a great experience every step of the way.

5. Returns and Refunds

Challenge: Returning and refunding sex toys can be a major pain for online sex toy companies. Customers want the option to exchange or return items easily, and if they can’t, it can seriously hurt the company’s reputation and profits.

Solution: People are hesitant to buy adult toys online because they can’t try them on or see them in person. To ensure that your customers are satisfied, your sex toy company should have a flexible and easy-to-use return and refund policy so they can return and get their money back as soon as possible.

Conclusion

Selling sex toys is one of the most profitable adult businesses, and with solutions like xMarketplace it becomes very easy and convenient to start your own sex toys business.

If you have been longing to run a hassle-free sex toys business, then look no further and get xMarketplace to kickstart your sex toy business.

Now that you know how to sell sex toys online and pretty much have everything for selling adult toys, there’s really nothing to hold you back. Go start your sex toy store now!

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